Louis Vuitton and BMW have collaborated to create eco-friendly luggage to be packaged with purchases of hybrid BMW vehicles. This fashion and automotive market promotion got me thinking about other potential cross-market promotions, particularly for warm weather in spring and summer 2014. (Just try to avoid a Goldman Sachs scandal.)
1. Outdoor & Automotive
Give out barbecue tools at NASCAR races since people often cook out at the races. Camping equipment works as well, especially for dealerships that insure or sell RVs and other camping-friendly vehicles.
2. Weddings & Gardening
I have to admit I got this idea from an event at the Philadelphia Flower Show this year (Wedding Wednesday). Flowers are a big part of the big day so vendors will want to attract engaged couples. Wedding planners and other party planning companies will likely want to hand out promotional products as well. Baked goods and veils come to mind as good product choices. (And for the horticulture-interested grooms out there, bow ties—chocolate and/or real.)
Do you have any good examples of cross-promotions for spring and summer? I’d love to hear them. Comment below or email me at [email protected].
